Author · Founder · Brand Builder

ShaniaKhan.

I build ideas women repeat, products they use, and brands they remember.

Founder of Soft60 and FLP Marketing Group. Author of Rich Grandma Energy and The Goodbye Theory. My work has built a community of more than 481,000 across Instagram, TikTok, Facebook and YouTube around nervous system regulation, wealth identity, luxury, brand and modern ambition.

See the Work Media & Partnerships

Houston · Author · Founder · Creator of Rich Grandma Energy

481K+

Cross-platform community

Published books

Soft60

Founder & creator

20 yrs

Luxury, beauty & brand experience

The Point of View

She built a language for the life she wanted to live.

Shania’s work has become recognizable because the ideas have names. Rich Grandma Energy. Soft Power. Luxury is nervous system regulation. Chaos repels wealth. Money is a frequency. Beauty is a frequency. The language travels because the philosophy is clear.

Luxury is nervous system regulation.

Chaos repels wealth.

The girl boss is dead.

Known For

Ideas with ownership.

The work spans books, software, media and brand strategy, with one throughline: building a life and a business from a more powerful internal state.

Rich Grandma Energy

The philosophy that made softness, standards, nervous system regulation and wealth identity part of the same conversation.

Soft60

A 60-day nervous system regulation app built by Shania as a non-technical founder and designed for women who want the philosophy to become daily practice.

The Goodbye Theory

A book about endings, identity, timing and the lives that become available when we stop dragging expired versions of ourselves forward.

Soft Power

Shania’s framework for influence without frantic proving, visibility without overexposure and ambition without self-abandonment.

Luxury Is Nervous System Regulation

A core idea behind her work: what feels luxurious is often the experience of safety, space, beauty, time and choice in the body.

FLP Marketing Group

The Houston-based agency and advisory behind Shania’s work with founders and brands across luxury, wellness and regulated industries.

The Shania Khan Ecosystem

Books. Software. Media. Strategy.

Everything here compounds the same body of work. The books create language. Soft60 turns it into a practice. Content distributes the ideas. FLP builds brands with the same level of clarity and taste.

Books

Rich Grandma Energy

Shania’s first book and the foundation of the Rich Grandma Energy philosophy.

Read the book

Books

The Goodbye Theory

Shania’s newest book on releasing the identities, relationships and timelines that have already ended.

Read the book

Software

Soft60

A nervous system regulation app for women who want structure without punishment and change without turning their life into another optimization project.

Explore Soft60

Advisory

Private Strategy

High-level positioning, brand, product and founder strategy for a deliberately small client roster.

Request consideration

Agency

FLP Marketing Group

Marketing, PR and brand strategy with deep experience across luxury, wellness and regulated businesses.

Work with FLP

Media

Shania Khan

Creator partnerships, speaking, brand collaborations, interviews and media opportunities.

View media kit

About Shania Khan

Founder brain. Editorial taste. A point of view people remember.

Shania Khan is a Houston-based author, founder, creator and brand strategist. She is the founder of Soft60 and FLP Marketing Group and the author of Rich Grandma Energy and The Goodbye Theory.

Her career spans two decades across luxury, beauty, marketing and regulated industries. Her audience has grown around a body of work connecting nervous system regulation with money, identity, beauty, ambition and the standards women build their lives around.

She built Soft60 as a non-technical founder, runs an agency, writes books, creates media and continues to develop original frameworks that move between culture, business and personal transformation.

The strongest personal brands do not look like a collection of offers. They look like a world.

From Clients

Trusted where taste meets execution.

“Shania and her team are an amazing partner for all your marketing and PR needs. Extremely experienced, hard-working, and highly responsive.”

Lea Hamadeh · Blink Studios

“Thank you for everything. We really appreciate all your knowledge and everything you shared with us. You were awesome.”

Gianna Ritacco · OOPACHI

“Shania is the utmost professional and one of the hardest working people I've met. Thorough, cares about her clients, and does a phenomenal job.”

Sarah Hjorthol

Enter the World

Start with the thing that pulls you in.

Read the books. Join Soft60. Bring Shania into your brand. The door depends on what you are ready to build.

Explore Soft60 Private Advisory Media & Partnerships